5 Ways to Update a Stale Lens

Making sure that lenses are updated frequently with new content is a full time job. At the very least, a once monthly update is recommended to maintain a healthy lens rank. Not only does Squidoo appreciate your efforts to add new information, but your readers do, as well.

The trouble is, not every lens focuses on a topic that makes it into the news every month. Some lenses present a single concept, recipe or idea that leaves little room for written improvement. And there are only so many products on Amazon that any one subject can relate to.

So once you’ve eradicated every single typo, polished every bit of HTML, and added as many hyperlinks as you can think of, what is there to do?

Here are just 5 of the things I like to do when a lens needs it’s monthly brush up:

1. Change the lens photo.
It’s great to have a clear, relevant and interesting picture in the introduction module, and even better if your fans and readers recognize it when they see it.

Your profile picture should be like a familiar (and hopefully trusted) face, but lens photos don’t have to be. In fact, changing your lens photo once in awhile might encourage previous visitors to stop by and see what’s new.

2. Add a poll.
There are a million and one ways that polls can fit into all types of lenses. Polls allow your readers to compare products or ideas, answer questions, give feed back or rate a list of items. When I can’t think of anything else to do with a lens, I sometimes add a poll or a duel module.

3. Edit the lens bio.
You can add or change the greeting that is displayed in the bio area of your lens, or add some links to your lensography, blog or other places you’d like readers to go.

4. Optimize your pictures.
Are your lens pictures turning up in searches? If you’ve added the alt tag, then you’re probably already seeing Google traffic for your pics. If not, you need to check out Traffic from Image Searches.

5. Add a Lijit module.
Having a Lijit account is like having your own personal search engine. It includes only content that you make or recommend. When you add a Lijit module to a lens, you can create an account right in the workshop, and automatically add all of your published lenses to your network.

Lijit is a great way to let readers find other lenses, blog posts and content that you’ve created, and you can get keyword ideas and other stats with the traffic information that your account provides.

So, whenever you have 5 or 10 minutes to spare, you can do one of these things to your most stale lens and have it smelling fresh by the next rank update.

Search Engine Calendar

Submitting lenses to search engines is often one of the first things we Squids do once we’ve successfully published a great new lens. Those experts that recommend this practice also say that it’s a good idea to re-submit every 4-6 weeks, or any time your lens has a major update such as new information, links or a fresh layout.

This may seem like an easy task when you only have a few lenses under your belt, but the job of keeping your lenses up to date with Google and Yahoo can become overwhelming when your list of lenses continues to grow. How do you remember when you last submitted your lens on humming birds, and did you forget to submit your latest lens on diaper bags?

My solution to this problem is a simple text file that sits quietly on my dashboard. Whenever I make a new lens I open up my “URL Submissions” folder and paste the complete url for my latest masterpiece. Then I type in the date, and head on over to the
Big 3 and beg for a crawl.

After doing major updates, I will open up the file and check to see when my last submission was. If it’s been more than a month, I will copy the url of the lens I want to refresh and re-submit it to Google, Yahoo and MSN. By typing in the date, I’ll have a record of my activity for next time.

As a bonus, this handy little file contains urls for all of my lenses, so I don’t have to remember them all. I can usually recall the addresses for each of my lenses if I think about it, but to date I’m only at 27. Remembering what I called my latest page on beads might be more difficult when I’m working with 50 lenses or more. Being able to quickly link to your lenses on other sites is key to promoting your work on Squidoo.

Of course, you may be one who believes you should not submit your lens to search engines. It's probably true that backlinks are better for promotion than hand submission. I like to use both!