5 Ways to Boost Lensrank

Now that Squidoo lensrank has been fixed and we’re getting stats for our lenses again, why not take a look at some of the things that help to improve lensrank?

According to “Lensrank Explained - Really” by spirituality, there are 8 main factors that go into the calculations, and determine how high, or low, your lens will stand in the rankings. Some of them are easy to achieve, while others take a lot of work, and even a little luck.

Here are five specific lensrank factors that you can affect on a daily, weekly or monthly basis.

1. Star ratings

Most Squids are pretty generous when it comes to giving out stars to deserving lenses. Whenever someone from the Squidoo community stops by one of your masterpieces, chances are, they will let you know what they think of it by rating it from 1-5.

To get visits from logged in Squids, send out a catchy Squidcast.

Many lensmasters really underestimate the power of a good Squidcast. Don’t just blurt out a sentence about your new lens, or a new module you’ve added. If you want visits, you really have to sell it! Describe your lens, tell your fans why they should visit it, and don’t forget to add a hyperlink or two to some of your hottest modules.

To make sure everyone who scrolls through your lens leaves you a star or five, add thefluffanutta’s amazingly wonderful Love This Lens Widget.

2. Visits

The best kind of visit a lens can get is from outside of Squidoo. That means that you’ve written about a topic that people are interested in, or that you’ve been bookmarked, or that someone loves your page so much they know the URL by heart.

There are many, many ways to find the traffic you want, but they all require a little work from you. When promoting a lens, remember to:

Share it - on Twitter, Digg, Tagfoot, Facebook, MySpace, etc.
Link to it - in forum posts, signatures, and profiles.
Blog about it - but beware of sounding spammy!

3. Click Outs

Click outs are important for lensrank. They indicate that visitors are spending time on your lens, reading what you have to say, and visiting other sites that you recommend.

Aside from providing affiliate links, try to find websites or lenses that people reading your lens would be interested in, and link to them. You can use anchor text links, or link lists, or make buttons from pictures that you use on your lens.

Remember to include the code target=“_blank” to open links in a new window. You can also describe your links with this code: title=“Name of Link Destination”

4. Interaction

Like click outs, when visitors click on polls or other interactive modules, it shows that you’re drawing in readers and keeping them glued to your content. Try to add something for your guests to do in each lens, such as a poll module, duel or guestbook.

For several example of how polls can be used, check out “The History of Surveys”.

5. Sales

Depending on what your topic is, sales can be the hardest thing to improve on your lens. Even if you’re getting plenty of traffic, not everyone is going to rush over to eBay to buy what you’re selling.

To help improve your chances of affiliate success, try to recommend products that you have a personal knowledge of. Describe them to your readers, and tell them why you love it so much, and why they’ll love it, too.

In my opinion, with sales modules, less is more. You don’t need to list every single book on your topic ever published in a gigantic Amazon Plexo. One or two great books (with five star customer ratings) in Amazon Spotlight modules tells readers that you’re serious about providing them with the best advice possible.

The sooner you do these things, the better. Take advantage of the new lens boost that lenses receive after being published, and push it even further up the ranks with quality, interactive content and active promotion.

5 Ways to Use SquidUtils RSS Feeds

Many lensmasters are already aware of the great tools and tricks available from SquidUtils. When you sign in, you can do things like: create affiliate links that work with Squidoo HTML rules, do a Squidoo only Google search, or check backlinks for your lenses.

You can also view and grab RSS feeds of your lenses and groups, your latest updates, your Squidcasts or your favorite lensmasters’ Squidcasts. This is an incredibly handy resource, but what can you do with it? Plenty!

Here are just five things that you can do with your lensmaster feeds:

1. Add to your lensography, groupography or plexography.

The next time you create or edit a Squidoo-ography about yourself, add one of your Squidoo feeds to show off some of your lenses and groups. Use the recently updated feed to show readers what you've been up to.

2. Add to your Yahoo home page.

If you’re using Yahoo for Flickr, MyBlogLog or email, you can add RSS feeds to your home page. Throw up a feed of your latest lens updates and your favorite lensmaster Squidcasts.

3. Add to your Tweetfeed.

You can add additional RSS feeds to your Tweetfeed home page. Why not use thefluffanutta’s new Pipes program to include feeds of your lenses by category or tag? Use the same keywords as your Tweetfeeds.

4. Add to your Lijit content.

You can add many RSS feeds to your Lijit content or network. Keep your Lijit searches up to date with a feed of your lenses and groups.

5. Add to your blog.

Place a feed to your latest Squidcasts on your blog or other website. Be sure to see pmolinero’s tips on adding backlinks to your Squidcasts. This will allow you to highlight important updates and information from your latest lens, and help draw in readers from outside of Squidoo.

5 Ways to Update a Stale Lens

Making sure that lenses are updated frequently with new content is a full time job. At the very least, a once monthly update is recommended to maintain a healthy lens rank. Not only does Squidoo appreciate your efforts to add new information, but your readers do, as well.

The trouble is, not every lens focuses on a topic that makes it into the news every month. Some lenses present a single concept, recipe or idea that leaves little room for written improvement. And there are only so many products on Amazon that any one subject can relate to.

So once you’ve eradicated every single typo, polished every bit of HTML, and added as many hyperlinks as you can think of, what is there to do?

Here are just 5 of the things I like to do when a lens needs it’s monthly brush up:

1. Change the lens photo.
It’s great to have a clear, relevant and interesting picture in the introduction module, and even better if your fans and readers recognize it when they see it.

Your profile picture should be like a familiar (and hopefully trusted) face, but lens photos don’t have to be. In fact, changing your lens photo once in awhile might encourage previous visitors to stop by and see what’s new.

2. Add a poll.
There are a million and one ways that polls can fit into all types of lenses. Polls allow your readers to compare products or ideas, answer questions, give feed back or rate a list of items. When I can’t think of anything else to do with a lens, I sometimes add a poll or a duel module.

3. Edit the lens bio.
You can add or change the greeting that is displayed in the bio area of your lens, or add some links to your lensography, blog or other places you’d like readers to go.

4. Optimize your pictures.
Are your lens pictures turning up in searches? If you’ve added the alt tag, then you’re probably already seeing Google traffic for your pics. If not, you need to check out Traffic from Image Searches.

5. Add a Lijit module.
Having a Lijit account is like having your own personal search engine. It includes only content that you make or recommend. When you add a Lijit module to a lens, you can create an account right in the workshop, and automatically add all of your published lenses to your network.

Lijit is a great way to let readers find other lenses, blog posts and content that you’ve created, and you can get keyword ideas and other stats with the traffic information that your account provides.

So, whenever you have 5 or 10 minutes to spare, you can do one of these things to your most stale lens and have it smelling fresh by the next rank update.

Facebook Ideas for Squids

Like many lensmasters, I didn’t create a Facebook account until after joining Squidoo. I had hoped that by posting my creations for all of my ‘friends’ to see, I would get a little extra traffic, maybe some comments or even a little praise.

What I actually got were a lot of requests to join groups, sign petitions, and add apps like “top friends” and poker games. You know the ones. My inbox is full of requests that I just don’t have the heart to ignore, but have no intention of responding to. The only apps I have added are feeds to my Del.icio.us and Digg activities. Facebook is like a second Twitter to me. And with the new Facbook Connect tool on Squidoo, it’s even better.

Recently many of my friends and family members started passing around a chain-letter type message on Facebook called “25 Random Things About Me”. At first, I groaned. Between Squidoo, my own website, and my two blogs, I don’t exactly have time to play Facebook tag for kicks.

But then I had an idea. What if I threw a little HTML into my response, and directed readers to my lenses?

Suddenly, the chain letter didn’t seem like a waste of time. I was able to work 7 or 8 lenses into my 25 responses without feeling like I was taking advantage. Just as I had hoped, my lens stats are showing a few visits from Facebook daily. Not much, but every visit counts.

Some other tips for using Facebook to promote your Squidiness:

1. Turn comments on in your updates, so that friends will see any comments you make on notes, posted items and photos. Whenever you post a link to one of your lenses, comment on it, and more people will be able to see it when they log in.

2. Comment on your own activities and include links to your lenses or blogs where appropriate. For example, if you RSVP to an event, comment on the update and include a link to your lens that’s related to the theme.

3. Do you use videos on your lenses? Whenever you add a new YouTube video to a lens, post the same video to Facebook, and let your friends know that you’ve chosen it for your lens. Post a link!

4. When you add a new Duel or Prediction module to a lens, invite your Facebook friends to join in the discussion. The same goes for TwttrStrm lenses, too.

5. Be nice! Have fun, all that good stuff.

Naughty Squids

Life is so full of ironies, and Squidoo is no different. When I created my first group, I was eager to get started and build a community. I decided not to put any criteria up, so that no one would be discouraged. If I honestly didn't like something, I would send a polite message to the lensmaster saying why their join request was declined. I really didn't see any terrible lenses, and that was fine by me. So, when I created a second group, The Armchair Critics, I decided I would post up some criteria. Of course, not even twelve hours later, I had two emails saying that there had been a lens request for each of the groups. One of them had nothing to do with the group topic, and the other one was just bad. It's funny. I'm almost certain that the only people who would stop to read the guidelines are the ones who already know what a good lens looks like!

Whenever I receive a request for a lens that hasn't quite gelled into greatness, I always direct them to the HQ page. I keep a running list of some of the great Squidoo tips lenses out there. I know that when I first became a Squid, I had no idea that there were so many tutorials around. I wonder if the people I message ever get around to reading them? From now on I might also send them this link: Joining Groups (from aj2008's Squid Etiquette Lens).

I'm such a ninny, and I hate telling people what to do, but if I didn't I would post my top five yucky lens pet peeves in my group guidelines. I can still remember what it was like when I was first figuring out what Squidoo was all about, and what it can do, so I try to be sympathetic when I view an awful lens. If I wasn't so nice, these Squid-Don'ts would send me running every time!

Mortira's Top Five Worst Lens Traits

5) No bio filled out, no 'Contact Me' enabled, no picture!
This is the sort of thing you should do as soon as you create your account! That's like showing up for work without your nametag and uniform.

4) No Guestbook module.
This is only forgiveable if the rest of the lens is really polished, and 'Contact Me' is enabled. Sometimes leaving out a guestbook makes a lens look more professional, but anonymity does not.

3) No original content.
If all of the written content is just copied from Wikipedia, I won't even bother reading it. I came to read a lens, not a wiki. If you're not passionate enough about something to write from the heart, then it's probably not something you should be writing about at all.

2) Poor writing.
I appreciate non-anglo writers who try - I don't even know two languages, so kudos for them! What I don't like is text with all caps, or no caps, or no punctuation, or all slang. We're talking about creating websites, not texting our friends!

1) No unique module titles.
This drives me totally bonkers. When I see a module called something like "Great Fishing Stuff on eBay" I actually twitch a little. The word "Stuff" doesn't belong in a heading unless it's part of a cliche. Such as"Does Obama have the Right Stuff?". When I read a lens, I don't want to feel like I just walked into a high pressure retail store, either.

Well! I feel better now. I'd rather point someone in the right direction than tell them that they suck. Sadly, some people don't even care if they're going in the right direction.