A Guide to SquidooGroups Changes: Part Two

Many Squidoo groups have been disbanded in the last few days, indicating that many groupmasters don’t feel up to the challenge of making their groups great. Although it us unfortunate to see many of them go, it does free up the URLs, and new lensmasters will be able to use them once SquidooGroups open up for creation again.

In the meantime, many of us are rising to the occasion and polishing up our groups to meet the new standards. I personally find the challenge refreshing, and I’m looking at my own groups in a totally new light. Just as no lens is ever complete or perfect, groups need a lot of attention if they are to be successful.

If you’re not ready to close or transfer any of your own Squidoo groups, make sure you read up on the new guidelines from “Making Groups Great: Do you have what it takes?”. There is also a handy list of things that the SquidTeam will be looking for when reviewing groups, and what they hope not to see.

Here are the highlights from “Seven ways to make your Groups rock“:

1. Make your group HQ pretty.

There are plenty of ways to improve the appearance of any Squidoo group beyond that of the default HQ page. Though there aren’t very many modules to choose from, most of them do have description areas that you can use to display interesting pictures that will enhance your group’s front page.

You can use your own photos or scanned artwork, and of course there’s AllPosters.com links. And the internet is swimming with all kinds of free clip art as well.

Many lensmasters are also very generous with their images, and offer up plenty of great pictures especially for use on Squidoo. Check out Free Spacers and Fillers and Borders and Dividers for Use on Squidoo for some examples, and links to other great clip art lenses. (Please remember to give credit and link back to your sources. You can do this with a featured lens module, or with a hyperlink at the bottom of your lens.)

If pictures aren’t your thing, or you want to do a little bit more, try using some fancy CSS Tricks. To make a group even more impressive, combine your favorite CSS with the amazing palette of colors on HTML Tips for Color. For some pre-made module titles and more, grab yourself some Lens Candy.

2. Define the focus of your group.

Groups need to be about more than just the basic Squidoo category. Instead of a “Travel Group”, we need to have a “European Destinations Group” and an “RV Vacations Group”. The more specific your topic - and therefore collection of lenses - is, the more potential you have for visits, clickouts and return traffic. Why be the whole phone book when you can be the dog-eared restaurant guide?

When starting a new group, it’s a good idea to use one of your own lenses as a jumping off point. Start groups about topics that you are interested in. This will help you define your group’s area of expertise.

To fix a group that is too broad, try taking a look at the top five or top ten lenses in your group. What are they about? Check out the primary tags for each of them. Is there one that is used more than any other? Use that tag to set the main topic for your group.

For instance, in the top 100 list of an incredibly large group dedicated simply to music, more than half of the top ten lenses have the word ‘songs’ in the title. This groupmaster could redefine his or her group by changing the topic to ‘songs and lyrics’.

If you change the subject of your group, you will inevitably have to let some lenses go. But that’s okay! That’s what the SquidTeam wants you to do.

3. Go ahead. Fire people. We dare you.

See?

Being a good groupmaster is a tough job. Although the small power trip one can get from rejecting lenses that don’t meet guidelines can be fun, it’s much nicer to be able to thank a lensmaster for their wonderful submission. Booting lenses altogether is hard to do. Luckily, the SquidTeam is backing us up on this one, so we don’t have to worry quite as much about offending others.

If you’re removing lenses because you’ve narrowed your group’s focus, you could write a generic message and send it to those lensmasters who’s lenses will be removed. If your group is huge and you’re firing a lot of people, just post it on your HG page and hope for the best.

There are other reasons why you may want to remove a lens from your group. Perhaps the quality of content has dropped, links are broken and it hasn’t been updated in months. Maybe the lensmaster is MIA, since they have not made anything new or done anything to their profile page since you added them to the group last year.

To keep a good group going strong, take some time now and then to weed out lenses that don’t contribute to the quality of your content.

4. Give lensmasters something to talk about.

Of the small selection of modules available from group pages, most of them are interaction modules like the guestbook and plexos. These tools are there to make your groups more than just a place for people to dump their lenses and get a visit from you.

Amazon Voting Plexo - Find some Amazon products that are directly related to your topic. Ask your visitors to vote for the ones they recommend. Remember to keep plexos items down to a minimum. Huge plexos aren’t flattering to groups or lenses.

Group Discussion - This is just like the guestbook module on lenses. You can have a comments section for members and visitors, and you can also use it to get tips or ask questions. Ask your visitors to leave their opinion on your group subject. If your group is about gardening, ask your readers to leave a tip for growing their favorite plants.

Link Plexo - These can be used to feature your group’s lenses - giving them a nice backlink - or you can ask visitors to share their favorite links related to your group topic. There’s nothing worse than a link plexos with totally irrelevant or spammy links, so make sure that you police your list. This will make sure that you’re providing a good resource for your visitors.

Poll Module - The possibilities are endless - ask a question, compare items, get feedback. Remember to always provide options for readers who are neutral, such as “Maybe” “Sometimes” “I don’t know” or “None of the above”. This will make sure that each visitor has a chance to interact with your page, which is great for lens rank.

Text List Plexo - There are plenty of ways to use this module to enhance the value of your group. Make a list of tips that your members can vote on or add to, or create a wish list for lens ideas.

5. Show off your best faces.

What’s the point of joining a group if your lens is just going to get lost in the crowd?

Use the featured lenses and links plexos modules to display some or all of the lenses in your group. If you’re visiting groups before approving them anyway, it takes only a few seconds to copy the URL and add it to your group page.

By breaking your group’s lenses down into categories, and displaying them in the appropriate section, you help your visitors find what they’re looking for. To see this method in action, check out the Family Time Group. If you're using categories, you should also know how to create a group table of contents.

There are also some modules for showing off your very best group members.

6. Keep it current.

You wouldn’t let your lenses go stale, so why neglect your groups?

The easiest way to keep a group fresh is to add new lenses to your feature modules when they are accepted. You could also change the lens picture once in awhile, add a poll, or write an article or blurb to enhance your content. Keep your page looking new with an RSS feed to a related blog (though new posts don’t count as updates).

7. You’re responsible for your members.

If you’re displaying lenses by someone whose conduct leaves something to be desired, it makes your whole group look bad. Set up some guidelines for lensmasters, not just lenses. Many groups require that lensmasters show some activity in the Squidoo community before being accepted.

Before approving a lens, check out the lensmaster’s profile. Look at how long they’ve been a Squidoo member, and how many fields they have filled out on their profile. Do they have contact enabled? Have they uploaded a picture and written a blurb about themselves? Do they have 10 lenses about acai berries or other spam bait?

Remember that your group is only as good as it’s members. Try thinking of yourself as an employer interviewing applicants for a job. Don’t hire people who don’t have the same ideals that you do. Try to encourage your members - and rejected applicants, too - to be active Squids with quality lenses that improve Squidoo.com as a whole. That’s what SquidooGroups is all about.

5 Ways to Update a Stale Lens

Making sure that lenses are updated frequently with new content is a full time job. At the very least, a once monthly update is recommended to maintain a healthy lens rank. Not only does Squidoo appreciate your efforts to add new information, but your readers do, as well.

The trouble is, not every lens focuses on a topic that makes it into the news every month. Some lenses present a single concept, recipe or idea that leaves little room for written improvement. And there are only so many products on Amazon that any one subject can relate to.

So once you’ve eradicated every single typo, polished every bit of HTML, and added as many hyperlinks as you can think of, what is there to do?

Here are just 5 of the things I like to do when a lens needs it’s monthly brush up:

1. Change the lens photo.
It’s great to have a clear, relevant and interesting picture in the introduction module, and even better if your fans and readers recognize it when they see it.

Your profile picture should be like a familiar (and hopefully trusted) face, but lens photos don’t have to be. In fact, changing your lens photo once in awhile might encourage previous visitors to stop by and see what’s new.

2. Add a poll.
There are a million and one ways that polls can fit into all types of lenses. Polls allow your readers to compare products or ideas, answer questions, give feed back or rate a list of items. When I can’t think of anything else to do with a lens, I sometimes add a poll or a duel module.

3. Edit the lens bio.
You can add or change the greeting that is displayed in the bio area of your lens, or add some links to your lensography, blog or other places you’d like readers to go.

4. Optimize your pictures.
Are your lens pictures turning up in searches? If you’ve added the alt tag, then you’re probably already seeing Google traffic for your pics. If not, you need to check out Traffic from Image Searches.

5. Add a Lijit module.
Having a Lijit account is like having your own personal search engine. It includes only content that you make or recommend. When you add a Lijit module to a lens, you can create an account right in the workshop, and automatically add all of your published lenses to your network.

Lijit is a great way to let readers find other lenses, blog posts and content that you’ve created, and you can get keyword ideas and other stats with the traffic information that your account provides.

So, whenever you have 5 or 10 minutes to spare, you can do one of these things to your most stale lens and have it smelling fresh by the next rank update.

Proving Me Wrong and Stuff

A while back, I was in the mood to rant, and I listed My Top 5 Most Annoying Lensmaster Mistakes. I say my top five, and not the top five, because what is considered good behavior can vary from Squid to Squid. Anyone who spends a lot of time over at SquidU knows that there are all kinds of opinions on things such as adding guestbooks, leaving star ratings, and all of the things that Squids can choose to do during their day.

One of the things that bugs me most about hastily published lenses is the default module title. A close runner up is the only slightly different module title. As I've said before, the word "stuff" does not belong in a headline, or title.

Well, according to Susan52, that's exactly where it goes! Recently on I Squidoo, Do You? she explained that one of her lenses actually dropped in lensrank when she removed the word stuff from the title. This is a great example of why having a lens title that appeals to your target audience is ideal. If possible, it's probably a great idea to use the exact phrase that your reader would type into Google.

I think it might be time to go and have a look at some of my titles, and see if anything needs a good tweaking. And stuff.

Dressing Up List Modules

In an effort to push up the lensrank of my holiday lenses, I've been trying to find ways to update them everyday. Ideally, this means adding new content, but the ideas don't always flow, so sometimes a tweak here and there is all I can make. A new lens photo, tag, or Amazon description is usually where I start.

I was looking over That's Creative: Unique Gift Baskets, trying to think of ways to improve the exsiting content. The entire lens is made up mostly of list modules, and I thought it was time to give them a little more pizzaz. The logical choice is, of course, pictures. Visual content is essential for a great lens, even when the information is already in easy-to-read point form.

Because Unique Gift Baskets has so many examples where a photo would fit, it would be pretty overwhelming to take dozens of photos of candy and gift items. That's where Allposters comes in. The difficult part is getting the posters to fit into the list modules in a neat and tidy way. But I did it, and now I'd like to pass on the method to other Squids.

Step 1 - Find your picture.
Once you've added your lens to your list of Allposters websites, and located an appropriate poster, highlight the HTML for a thumbnail with no printing or framing links.

Step 2 - Edit the HTML
Remove all of the code up to the first img tag. You will be left with something like this:

a class="APCTitleAnchor" href=allposters url target="_blank" title="Close View of a Reddish Colored Giant Or Humboldt Squid at Night"
img src= allposters url Close View of a Reddish Colored Giant Or Humboldt Squid at Night" border="0" height="86" width="115"

Step 3 - Set Alignment
To place the picture to the left of your list text, replace
border="o" height="86" width="115"
with
style="float: left; margin: 0px 5px 5px 0px;"/

Step 4 - Add Text
You need at least 6 lines of text and/or spaces to make sure that your list items all line up evenly. Use a BR tag in the seventh line to break up the list items and add a little space.

And that's it. You'll end up with list items that look something like this:


The Humboldt Squid at Night
This reddish colored squid photo was taken by Brian J. Skerry.
Isn't it neat?

The more text you have in each list item, the better it will look. It's a great way to dress up tired list modules, and add some color to your lens.

It's Good To Be Bad

So, ironically, The Worst Lens Ever Made is actually one of my best lenses. For the last few days it has been sitting at #5 on my dashboard, just hovering under my holiday lenses. It's been ascending in the overall rankings, and even broke the top 100 Squidoo Tips lenses. Who knew?

I found it interesting how difficult it actually was to create a slapped together lens. I began simply enough, by selecting one of every keyword driven module I could find. But once I had thrown those keywords in, there was so much more to do.

I wanted to pinpoint not only the faults of using these modules carelessly, but also other issues that many of us have with rushed lenses, such as poor language, lack of module titles, and a zero layout planning. When writing each module description, I tried to get inside the head of your average spammer-type, and figure out what they hope to accomplish when they add each module. I wonder if I was close? Sadly, we may never know.

Some things proved more diffcult than others. The New Delicious Bookmarks kept coming up blank. Apparently not a lot of people are using the tag 'Squid". So I logged in to Delicious, Googled "squid", and saved a few bookmarks of my own. For the Twitter module, I decided that it would be better to use "Squidoo" as the keyword, so that all of the Tweets showing would point back to lensmasters.

Even though the entire purpose of the lens is to parody pages that have no effort, it still needs touching up now and then. But I guess that's what separates the good lensmasters from the not-so-good ones. We just can't stop improving.

Out with the Ebay

Today I put together a new lens, but since I can't join any groups, add lensrolls, or do anything fun with it until it's no longer a Work In Progress, I decided to tidy up some of my other lenses. My Professor Baby series gets the least traffic - only 2 or 3 visits a day. It's a hard topic to promote, since I'm not yet a member on any parenting forums, it's not a very searchable topic, and there aren't that many other lenses about it. At least not that I've found.

I'm always looking for other baby and parenting lenses to add to my 'rolls, but most of them are about selling baby products, and have very little readable content. I did come across a really great lens today, though, called Breastfeeding Guru. It's a very long lens, and most of the product modules are nicely squeezed in between helpful content. It has no spamminess at all!

As I was looking over my Professor Baby Prenatal Calendar lens, I decided it was time to get rid of the sloppy eBay modules once and for all. I've come to find that they are totally useless for providing examples of items related to the lens content. Do a search for digital cameras, and you'll end up with cords and other junk that is most definately not cameras.

I'm sticking with Amazon from now on for my non-beading lenses. I liked Amazon modules better anyway, because you can select the thumbnail view, which places a nice row of 5 products that are centered on the page and take up hardly any room. And they (almost) never expire - a definite bonus if you don't have time to scan every single lens you make, everyday.