A while back, I was in the mood to rant, and I listed My Top 5 Most Annoying Lensmaster Mistakes. I say my top five, and not the top five, because what is considered good behavior can vary from Squid to Squid. Anyone who spends a lot of time over at SquidU knows that there are all kinds of opinions on things such as adding guestbooks, leaving star ratings, and all of the things that Squids can choose to do during their day.
One of the things that bugs me most about hastily published lenses is the default module title. A close runner up is the only slightly different module title. As I've said before, the word "stuff" does not belong in a headline, or title.
Well, according to Susan52, that's exactly where it goes! Recently on I Squidoo, Do You? she explained that one of her lenses actually dropped in lensrank when she removed the word stuff from the title. This is a great example of why having a lens title that appeals to your target audience is ideal. If possible, it's probably a great idea to use the exact phrase that your reader would type into Google.
I think it might be time to go and have a look at some of my titles, and see if anything needs a good tweaking. And stuff.
A lens WOULD drop in rank if you remove a word from the title because the rank is coming from the word that was there -- well, with the HELP of the word that was there. Fluff talks about this in the forum -- not changing your title once you have been picked up by Google (and, of course, only if you like the ranking you're getting. If not, do change the title -- after more keyword optimizing). At least that is my understanding. My Teach Children Character lens is not optimized -- yet. Looking for the time, still. But, it is on the list to optimize. :)
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